(Q3) Can a manufacturer charge varying fees for facility tours?Yes. However, the basis for varying fees may not be due to differences in the volume or market value of alcohol provided to tour attendees. Fees may vary based on the furnishing of non-alcoholic promotional items, the day of the week, live entertainment, etc. However, a manufacturer who furnishes beverage alcohol in the course of a tour must not vary prices based on the change in relative market value or volume of the alcoholic beverages furnished. For example, a manufacturer must charge the same rate for a tour where one tour attendee elects to sample free beverage alcohol during a tour and the second attendee elects to sample free beverage alcohol and receive a free beverage alcohol souvenir.

Source: Georgia Department of Revenue tightens SB 63 regulations | Omnivore | Creative Loafing Atlanta